Save Your Money: Free-ish Digital Marketing Courses

Because, baby, we’re TIRED… Make the most of your $497 money

Shout out to allllll of the girls (and guys) putting themselves out their to get their coins this year…

But selling a recycled course about an entire industry (that you’d likely have zero experience in) is a bit of a stretch to say the least…

As a newbie entrepreneur, content creator OR small business owner, you're going to need ALL of your coins spent wisely.

It can be hard not to be sold a dream when you're eager to get your piece of the pie

BUT spending your hard earned money on a course that probably won't teach you exactly how to make money as a digital marketer will be harder (because you’ll likely won't be able to do anything with it except beg people to buy it from you).

On a lighter note, however, there are plenty of high-quality digital marketing courses available for free or at a fraction of the cost.

In this article, we'll explore some of the top free-ish digital marketing courses, and how to wisely use your hard-earned money as an emerging digital marketer.

NOTE: We are not affiliated or being paid to mention any of these brands (although, that would’ve been a nice touch). These recommendations come from our own experiences and research. You’re welcome.

1. HubSpot Academy

HubSpot Academy offers a wide range of free digital marketing courses covering topics such as inbound marketing, content marketing, social media marketing, and email marketing. These courses are led by industry experts and provide valuable insights and practical skills that you can apply to your digital marketing efforts. Click here.

2. Google's Digital Garage

Google's Digital Garage offers free online courses and certifications in digital marketing, including topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics. These courses are created by Google experts and provide a comprehensive understanding of digital marketing fundamentals. Click here.

3. Meta Digital Marketing

Meta Digital Marketing (formerly known as Facebook Blueprint) offers free online courses and certifications in social media marketing, advertising, and analytics. Whether you're looking to master Facebook, Instagram, or Messenger marketing, Meta Digital Marketing has courses tailored to your needs. Read more.

4. Google X Coursera Digital Marketing and e-Commerce Certification Course

Coursera offers a variety of digital marketing courses from top universities and institutions around the world, many of which are available for free or at a low cost. These courses cover a wide range of topics, including digital marketing strategy, social media marketing, and data analysis. Enroll for their free trial here.

How to Spend Your Money WISELY While Emerging as a Self-Taught Digital Marketer

Instead of spending $500 on a single course (yea, we know you can resell it, but that’s beside the point), consider investing that money strategically to enhance your skills, knowledge, and the literal tools you’ll actually need to offer digital marketing-related services.

Here are some suggestions:

• Invest in Books and Resources: Go old school and purchase actual books on digital marketing, subscribe to industry newsletters, and invest in online resources such as marketing tools and software subscriptions to play around with before taking on your first client.

• Attend Virtual Conferences, Webinars and Workshops: Spread your $500 to attend virtual teachings hosted by industry experts and thought leaders. These events can provide valuable networking opportunities and insights into the latest trends and strategies in digital marketing.

• Experiment with Paid Advertising: Allocate a portion of your budget to experimenting with paid advertising campaigns on platforms like Google Ads or Facebook Ads. This hands-on experience will help you gain practical skills and insights into digital advertising strategies.

• Join Membership Programs or Communities: Consider joining online communities focused on digital marketing, where you can access exclusive content, networking opportunities, and mentorship from experienced professionals. You never know who can help you put the pieces together, wink-wink.

Once you’re skilled and qualified, real marketers get PAID… But it takes a bit of work to get there (and rightfully so)…

The tools and platforms needed to run successful marketing, ad or promo campaigns can easily cost you $300-$700 each month, not to mention money for ad spend.

Invest your money where it matters most and say ‘no’ to trend hopping. Step into your lane of authenticity and the coins will come, we promise.